Days of Rare

Created by photographer Ceridwen Hughes in conjunction with the SbD Creative and Same but Different Team. It all started with the building of the ‘Rare Room’, a purpose-built set in the studio, allowing the creation of a series of images that give the viewer a glimpse into the world of those affected by rare disease. Each scene is created after discussions with the participant about the impact their rare disease has on them and those around them.

Expect the unexpected!

Working with partner organisations and highlighting the amazing work that they do is at the heart of all that we do.